Are you worried that memberships are the only source of revenue for your gym? Worry not - there are many ways to develop additional revenue streams for your health club! All it takes is a little bit of creativity and some elbow grease.
Check out the five best ways to increase your gym revenue:
A gym is not complete without the presence of a juice bar. Establish a juice bar in the center of your gym and you will find that it pulls in a steady stream of ancillary revenue. Be sure to sell a wide variety of nutritional drinks, which your physically active clientele are sure to appreciate. You can stock the juice bar with protein shakes, bottled water, smoothies and other healthy beverages. A high quality blender is essential to make your own protein shakes. You can also sell prepackaged natural smoothies like Fuel For Fire or Nuun.
Gym-goers push it to the max during their workouts and therefore need sustenance to fuel their bodies before, during and after exercising. Yet many members do not bring their own snacks with them to the gym. Fill the void by selling healthy foods and supplements like power bars, whey protein, granola, yogurt and fresh fruits. In a study conducted by the Club Industry State of the Industry, nutrition programs ranked fifth as a source of additional revenue for gyms. Members will stop by your sports nutrition stand in between their workout sessions to refuel. Others will purchase items after their workout, perhaps on their way back to work, to replenish their energy.
Massage services represent a profit opportunity that most gyms surprisingly don’t take advantage of. Gym owners tend to think that hiring a full-time masseuse is too costly. Yet the presence of a masseuse and some massage tables will entice many prospective members to join the gym. According to the Club Industry survey, massage services is the 4th best way to increase your gym’s profitability. There are two main options in implementing this feature: customers can pay an additional fee on a need by need basis, or you can offer a special membership tier which members can pay for to receive this benefit.
Set up a Recovery Station
People who are interested in physical fitness tend to push their bodies to the max and can be extremely tired or even at risk of injury by the end of their workout. Implement a recovery station where your members can use Normatec or Marc Pro products which are designed to relieve and relax muscles and joints to prevent injury. There’s nothing serious gym go-ers value more than safety and protection during their exercise- afterall, no one wants to have an injury take them out of the game. That’s why this addition to your gym is totally worth it- members can pay per use or pay an additional membership fee for frequent users.
How many times have you seen your members leave in exasperation because they forgot to bring headphones or their towel to the gym? This happens more often that you think- 10% of gym go-ers ditch their workout if they forget their headphones or other necessities. By selling fitness garments- shirts, shorts, and sneakers, as well as other accessories; headphones, towels, bottles, weightlifting tape and gloves, not only will you retain members at your gym, but you’ll be increasing your fitness center revenue by an average of $53,463 according to experts, Club Industry.
The addition of profit centers will not only increase your revenue, but it will keep current members happy and attract new members that are excited by all that you offer beyond the conventional gym. So don't pigeonhole your gym as strictly a place to exercise. It can be much more than that if you are willing to spend a little bit of money on additional services that will benefit your bottom line as well as the overall gym experience of your membership base.