It's 2015! Happy New Year. Now, let's gear up for the post-holiday rush – after all, the first few weeks of January are to health clubs and fitness facilities what Black Friday is to retail stores!
New members will be looking for a facility where they can fulfill their New Year’s resolution to lose weight, exercise more or take up a new sport, while existing members will be eager to work off all those holiday treats!
Here are some quick tips on how you can prep your gym for the post-holiday, New Year’s resolution rush:
All Hands On Deck
January is definitely one of the busiest times of the year at fitness facilities, so be sure to have lots of staff on hand to sign up new members, conduct tours and ensure everything runs smoothly. Maintain a strong staff presence on the gym floor, and make sure your facility rules are clearly posted, including any time limits on cardio machines.
Keep It Spotless
With the inevitable influx of members, your equipment will be getting quite the workout! Keep everything spotless (including the washrooms and showers) by doubling-up on your maintenance schedule for January and ordering extra wipes, disinfectant and paper supplies now. Remember that January isn’t just New Year’s resolution season, it’s cold and flu season too! So don't forget your hand sanitizer.
Differentiate Yourself From The Competition
The fitness industry is highly competitive – in some markets there are dozens of gyms battling to earn new membership dollars, so it’s important to offer both new and prospective members a reason to pick your facility. What sets your gym apart? Do you have the happiest, fittest, cleanest facility around? Consider offering a unique product, service or ‘perk’ that appeals to members, such as cutting-edge classes, specialized equipment or ‘extras’ like a juice bar.
Keep It Safe
Sudden cardiac arrest is considered to be among the leading causes of death in the Unites States, with more than 350,000 deaths every year. According to a new report “[s]udden cardiac arrest survival greater at fitness facilities,” people who experience sudden cardiac arrest at “traditional” exercise facility’s (like health clubs) have a greater chance of survival than any other alternative exercise type of venue, simply because the equipment and resources were more readily available to perform cardiopulmonary resuscitation (CPR) and use automated external defibrillators (AEDs) in order to gain back the normal heart rate of the victim. With all of your new members working out, now is the time to make sure all of your safety equipment (First Aid Kits, AEDs, AED pads and accessories) are available, accessible, and accounted for. Why? Check out gym co-owner Michelle Nguyen's life saving story.
Any questions? Our Customer Experience Staff is always here to help. Call us at 888.623.0088. Email us at hello@zogics.com. Or visit our website, zogics.com, and chat with one of our experienced staffers.
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