Amenie, the Spa and Hospitality Division of Zogics, Acquires Bloomist, a DTC Brand Renowned for Nature-Inspired Home and Garden Décor

In a move that underscores its commitment to sustainability and thoughtful design, Amenie, the spa and hospitality division of Zogics, announces its acquisition of Bloomist, a pioneer in nature-inspired home and garden decor.

Bloomist has stood out as a leader in sustainable home decor, offering a thoughtfully curated selection of products crafted by a global community of artisans, designer-makers, and ethical suppliers for years. From handwoven baskets and organic textiles to reclaimed wood furniture, hand-thrown ceramics, and botanicals designed to bring the outdoors in, Bloomist’s collection invites customers to create spaces that feel natural, calming, and meaningful. The brand’s offerings extend to candles, planters, glassware, and wall decor, all designed with the same commitment to sustainability and timeless style. 

Alongside its growing collection of in-house decor, Bloomist showcases a handpicked range of products from globally renowned brands. These include Belgian linens from Libeco, Scandinavian furniture from Skagerak/Fritz Hansen, garden tools from Niwaki and Asano Mokkousho, luxury bedding, blankets and throws from Evangeline, and much more.

Bloomist has garnered widespread acclaim for its unique approach to home design, earning features in WSJ Off Duty, Elle Decor, Architectural Digest, House Beautiful, Martha Stewart Living, Garden & Gun, Traditional Home, Bon Appetit, Remodelista, Gardenista, and many others.

Independent Brand, Expanded Reach

Under Amenie’s stewardship, Bloomist will continue to operate as an independent direct-to-consumer (DTC) brand, staying true to the vision and values that have captivated its loyal customer base. At the same time, we’re thrilled to integrate Bloomist’s stunning nature-inspired decor into Amenie’s spa and hospitality offerings, enabling select boutique hotels, spas, and resorts to enhance their spaces with the calming, organic elegance that defines the Bloomist brand. Amenie proudly serves esteemed hospitality names such as Auberge, Four Seasons, Ritz-Carlton, Omni Hotels & Resorts, Mandarin Oriental, and Canyon Ranch.

A Vision for Growth

As part of our commitment to Bloomist, we’ll make significant investments in the business, including:

• Enhanced Shopping Experience: Upgraded website with intuitive tools, personalized recommendations, and faster shipping.
• Expanded Collections: New artisan-crafted furnishings, botanical bath products, hand-poured candles, and much more.
• Broader Artisan Reach: Meaningful partnerships with global eco-conscious creators to bring their work to a wider audience.

This acquisition aligns perfectly with our shared belief in meaningful, high-quality products that elevate spaces and foster a connection with the natural world.

Paul LeBlanc, CEO of Zogics and Amenie, and now CEO of Bloomist, shared his thoughts:

"I’m honored to take the reins of a brand as inspiring and thoughtfully built as Bloomist. Michael Zung and his team have created something truly special, championing sustainability and artisanship in a way that resonates deeply with customers and creators alike. Our role now is to preserve and amplify that vision, ensuring Bloomist continues to thrive and inspire."

Michael Zung, co-founder and outgoing CEO of Bloomist, reflected on the journey:

"It’s been a privilege to build Bloomist into a brand that connects people to nature and supports a vibrant community of artisans and ethical suppliers. I’m grateful for the talented team and loyal customers who have been part of this journey, and I’m excited to see how the Amenie team takes Bloomist to new heights while staying true to its core mission."

Discover the beauty of nature-inspired design at bloomist.com, and join us in creating inspiring spaces that bring the outdoors in. Follow along with over 55,000 others at instagram.com/mybloomist.