Featured Story

Where do your members rate cleanliness in your facility? Showers.

What’s in a shower?

Cleanliness is one of your club's best sales and marketing tools. And showers are the number-one place members look to assess cleanliness. In fact, nearly 60% of your members, and potential members, are judging the cleanliness of your facility on nothing but your showers. Knowing that you risk losing 10% of your members due to your club's cleanliness...how clean are your … [Read More...]

Featured Story

Clean Gym = Member Retention

Where’s the Dirt?

The good news: 2 out of 3 health club members report they have never been to a club they perceived as unclean and 84% view their current club as clean. When you … [Read More...]

Featured Story

Ditch the February Dip

Ditch the February Dip

According to two years of Facebook data, check-ins on Facebook to facilities with "gym" or "fitness" in the name drop 10% in February [source: Wall Street Journal]. … [Read More...]

Latest News

Protect Your Facility Floors

Protecting your facility floors

We know that it can be tough to maintain your facility during the harsh, frigid winter months, or just against the influx of new members at the beginning of each year. But your facility's floors are one of the most important investments you can work to … [Read More...]

Zogics Essentials for Cold and Flu Season

Gym Germs? Gesundheit!

Here in the Berkshires, it can be difficult to maintain our regular exercise during the winter months. Just this morning it was -6* Fahrenheit! But our active routines have such big benefits when it comes to keeping up with healthy habits and reducing stress, … [Read More...]

Keep your facility safe

What’s your safety IQ?

Safety in the gym is a benchmark for success. So how do you measure up? Put on your thinking cap and let's get started. (If you want to skip the quiz and just download our safety guides, scroll to the bottom of this post...or click here.) AED - Automated … [Read More...]


Is Your Gym Resolution Ready?

It's 2015! Happy New Year. Now, let's gear up for the post-holiday rush – after all, the first few weeks of January are to health clubs and fitness facilities what Black Friday is to retail stores! New members will be looking for a facility where they can … [Read More...]

Zogics Year in Instagram

Zogics – A Year in Instagram

Zogics' Year in Instagram. Follow Zogics in 2015 … [Read More...]